Jember Belete Engda is a Senior Lecturer, researcher, and academic leader at Bonga University, Ethiopia, with more than 15 years of experience in higher education teaching, research, institutional management, and academic leadership. His professional work reflects a commitment to academic excellence, institutional development, research, innovation, and meaningful engagement between universities and society.
He holds an MA in Public Management from Jimma University and BA in Marketing Management from Axum University. At Bonga University, he has held a range of academic and leadership positions, including Dean of the College of Business and Economics, Director of Research Publication, Ethics and Dissemination, Head of the Academic Vice President’s Office, Head of the Research and Community Service Vice President’s Office, University–Industry Linkage Coordinator, and Director of Marketing and Advertising. His teaching and research interests span marketing management, digital marketing, strategic and business management, entrepreneurship, public management, tourism, e-commerce, digital transformation, international business, and sustainable regional development. He has published more than six academic papers in management, business, public management, marketing, tourism, and related fields.
His international academic engagement includes participation in an E-Commerce and Poverty Reduction Training Program for Belt and Road Countries in China, which provided practical exposure to China’s digital economy, e-commerce development, technological innovation, and digital business transformation.
His current scholarly interests focus particularly on digital transformation, digital marketing, digital entrepreneurship, e-commerce, international business, China–Ethiopia economic cooperation, and sustainable development in emerging economies. Through teaching, research, academic leadership, and international collaboration, he seeks to contribute to knowledge creation, institutional advancement, innovation, and sustainable socioeconomic development in Ethiopia and beyond.
Professional Vision
Jember is committed to contributing to higher education, research, institutional development, and evidence-based management in Ethiopia and internationally. His long-term academic goal is to develop research that combines marketing, management, digital transformation, entrepreneurship, and sustainable development to address practical challenges facing businesses and institutions in emerging economies.
He seeks to contribute to research and academic collaboration that promotes knowledge exchange between Ethiopia, China, and other international academic and professional communities. His professional interests are particularly aligned with research that connects academic knowledge with practical business, institutional, and development challenges.
Through his teaching, research, leadership, and international engagement, Jember aims to contribute to the development of capable institutions, innovative businesses, effective management practices, and sustainable economic development in Ethiopia and beyond.